- Agency: Red Lemon Creative
- Description: WatchMeGrow is the most-trusted camera system in childcare centers. They needed a brand refresh and new website to better connect with their audience. Previously, their website heavily relied on just two brand colors: navy and maroon. In giving their brand identity a significant refresh, we opted for a more vibrant color palette, new typography, and incorporated colorful graphics featuring a blue and green gradient. While we ensured the logo remained the same, we explored a range of possibilities through style tiles, gradually moving away from the conventional blue and maroon.
My tasks included style tiles, wireframes in collaboration with content strategy, website design, client presentations, social media assets, and email marketing assets.