- Agency: Red Lemon Creative
- Description: IDX is a leader in breach response and privacy protection. IDX, formerly IDExperts, had two separate websites to address their B2B and B2C customers. We designed and developed a unified marketing site, helping to alleviate brand and user confusion. They wanted a brand style update with the website overhaul and were working internally on updating their logo. My tasks included style tile designs, creating wireframes from working closely with the Content Strategist, defining new online digital brand styles, website UI design, mobile elements and mobile navigation design, landing page design, and leading design presentations.
The result of our collaborative efforts delighted IDX, yielding a product that surpassed their expectations. At the end of 2021, IDX was acquired by ZeroFox, and the site was reskinned to match the parent brand.
